My Story

After 25 years climbing the corporate ladder with advanced degrees and VP-level positions, I thought I had it made. Then the 2024 tech layoffs hit, and everything changed.

For the first time in my career, my network couldn't help me. No one was hiring, and the traditional job search felt broken. I found myself competing with hundreds of other applicants for every position, frustrated by the same broken system that wastes everyone's time.

The Broken Job Search Reality

Sound familiar? You spend hours crafting applications, only to disappear into the void with 99 other candidates. Meanwhile, as a former hiring manager, I knew the other side was equally frustrated—drowning in unqualified applications and struggling to find the right fit.

The core problem hit me: "How do I showcase my experiences in a way that perfectly fits what each job requires?"

Tailoring every resume would take 15-30 minutes per application. With 10+ applications needed daily, the math didn't work. I tried ChatGPT and other AI tools, but they were clunky and often made up fake accomplishments like "increased market share by 18%"—how would I explain that in an interview?

The Solution That Changed Everything

Drawing on my background in software engineering and UX design, I built a simple web app. Instead of generic AI rewrites, I created a comprehensive profile about myself—then let AI use only that real information to generate perfectly tailored resumes and cover letters for each job. No hallucinations, no lies, just my authentic story positioned for maximum impact.

When I shared it with friends and family, the results were incredible: job offers within 1-3 weeks. These success stories drove me to understand what other job search challenges technology could solve.

After a complete rebuild based on user feedback, Hirecarta was born.

My Vision: A Different Kind of Company

Hirecarta is your map (Carta) to getting Hired—from applications and tracking to interview prep and career guidance. But I'm building this company differently than business schools teach.

People think I'm crazy, but here's my commitment to you:

1. No subscription trap. Pay what you think is fair, when you can. If you can't pay anything, that's okay too—everyone deserves access to better job search tools.
2. Your data stays yours. I won't sell your profile to recruiters or anyone else without your explicit consent.

As a solo entrepreneur, your feedback drives everything I build. Let's transform the job search together and help you land the role that's perfect for your skills and experience!